MoneyHero Group strengthens SEA presence with upgraded Philippine office in Bonifacio Global City

29 SEPTEMBER 2025, MANILA, PHILIPPINES – MoneyHero Group, a leading personal finance aggregation and comparison platform and a digital insurance brokerage provider in Greater Southeast Asia, today announced the relocation and expansion of its Philippine office in Bonifacio Global City (BGC). The move underscores the Group’s continued investment in Southeast Asia, with the Philippines as one of its fastest-growing markets, and provides enhanced facilities to support its growing team and customer base.

The Philippines is one of MoneyHero’s most dynamic and fastest-growing markets. As of Q2 2025, the country accounted for 5.9 million registered members (68% of the Group total), 1.3 million monthly unique users (24% of the Group total), and 4.1 million visits (25% of the Group total).

Operating locally as Moneymax, MoneyHero is a leading personal finance marketplace in the Philippines that provides Filipinos with a free and impartial way to compare, choose, and apply for financial products online. Through Moneymax, consumers can access more than 20 credit card products from leading banks, alongside a broad range of loans and insurance offerings. MoneyHero also operates a licensed insurance brokerage in the Philippines, providing end-to-end digital insurance services.

Strategic partnerships with major financial institutions, such as BPI and RCBC, have expanded MoneyHero’s credit card comparison capabilities and reinforced its role as a key digital acquisition partner for banks. The Group is also integrating AI capabilities across its platforms. Earlier this year, MoneyHero launched an AI agent developed with Ada to automate customer service interactions, reduce response times and scale support across markets, including the Philippines. This deployment is part of MoneyHero’s broader initiative to apply AI to improve operational efficiency and customer experience.

Looking ahead, MoneyHero sees the Philippines as a market with significant long-term opportunity. Recent indicators show continued growth in financial activity: bank lending grew approximately 11% year-on-year in April 2025, and credit card demand increased by approximately 24% over the same period. Digital payment adoption among younger generations is rising: nearly half of Gen Z consumers have begun their financial journey using e-wallets. Despite improvements in financial access, credit penetration remains limited and financial literacy has historically emphasised saving over investing. Rising inflation and new taxes on digital services may alter consumer behaviour and spending patterns; however, optimism remains high, particularly among younger Filipinos seeking better ways to manage their money.

“The Philippines is not just one of our most engaged markets, it is our scale market and a cornerstone of MoneyHero’s future growth,” said Rohith Murthy, CEO and Director of MoneyHero. “With more than 5.9 million members here, we already serve the largest share of the Group audience. We are bigger, better and bolder in the Philippines with our BGC office, which reflects our long-term commitment to the country – deepening partnerships with banks and insurers, expanding services beyond Metro Manila into Visayas and Mindanao, and giving Filipinos equal access to trusted, transparent financial products. Our goal is to help consumers make confident financial decisions with more choice, faster comparisons, and clearer information, while positioning MoneyHero to capture the enormous digital-first opportunity in one of Southeast Asia’s youngest and most dynamic markets.”

MoneyHero Group currently operates in Singapore, Hong Kong, Taiwan, and the Philippines, working with more than 270 financial partners across the region.

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