Just recently, Alliance Bank Malaysia Berhad received the award, Excellence in Omni-Channel Customer Experience, at the Digital CX Awards 2021 organised by The Digital Banker.
The Digital CX Summit & Awards is the world’s only program dedicated to recognising pioneering innovation in Digital Customer Experience across the Financial Services ecosystem. The program exists to assess the ever changing need of customers in the digital economy and how financial services organisations, FinTechs and BigTechs are creating new business models through the lens of FinTech and transforming the customer journey across all digital touch points.
In this video, The Digital Banker’s Nirav Patel interviews Gan Pai Li, Group Chief Consumer Banking Officer at Alliance Bank Malaysia Berhad to discuss The Bank In Your Pocket, customer experience in banking and more.
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