Sony Walks Into Crypto-Verse With Amber Group

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The cryptocurrency industry has seen the arrival of several major firms into its ecosystem. Following this cryptocurrency trail Sony, Japan’s multi-industry conglomerate has decided to acquire Amber Japan, a prominent crypto firm. Through this deal, Sony will be debuting into the cryptocurrency exchange sector.

With a $100 billion market valuation, Sony has long spoken about diversifying its holdings. To build its portfolio, the company entered the cryptocurrency market. The commercial subsidiary of the company, Sony Network Communications, collaborated with the Japanese blockchain startup Startale Labs to create Sony’s own public blockchain network last year.

According to the announcement, WhaleFin has changed its name to S.BLOX Co. This entity intends to work with the other companies in the Sony Group to provide value for its cryptocurrency trading services. In addition, the update also features a new, more user-friendly mobile app and a refresh of the user interface. Details about the official launch are yet to be announced. But the market is thrilled and is eagerly awaiting its venture. Sony already has a market presence in the music, gaming, and camera industries.

Origins of Sony’s Cryptocurrency Venture

The cryptocurrency trading company was originally the Japanese cryptocurrency exchange DeCurret. This was first purchased in 2022 by the Amber Group of Singapore’s Japanese subsidiary. In the press announcement from 2022, Quetta Web Co., a subsidiary of Sony, bought the platform in August 2023.

In order to concentrate on its core activities, Amber announced last year that it would reduce its mass consumer initiatives and non-essential business lines. Annabelle Huang, the firm’s Managing Partner said,

“Japan is a very high-quality market, but regulations are strict. The regulatory scene in Hong Kong has been very bullish for us, preparing for our license application.”

Image by: Pixabay

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