US fintech firm MoneyLion has appointed Jon Kaplan as the company’s first chief revenue officer (CRO).
MoneyLion said Kaplan brings a “wealth of experience and a proven track record of driving growth and innovation at iconic technology companies, including Pinterest and Google”.
In his new role, Kaplan will be tasked with leading MoneyLion’s go-to-market strategy, with a focus on expanding the market share of the company’s digital financial ecosystem. He will also leverage MoneyLion’s data assets to deliver new revenue opportunities and drive success for enterprise clients and retail customers alike.
Prior to joining MoneyLion, Kaplan served as CRO of multiple companies, most recently as the CRO of Madhive, a streaming television technology company backed by Goldman Sachs. Prior to Madhive, Kaplan was the CRO at Pinterest for six years, where he grew revenue from $100 million to over $2.5 billion.
Before his time at Pinterest, Kaplan spent over 12 years at Google, where he led the financial services national sales team and later transitioned to vice president of US sales and operations, managing all of Google’s advertising products.
“Bringing on Jon Kaplan, a tech industry veteran, as our new chief revenue officer was an obvious choice,” said Dee Choubey, co-founder and CEO of MoneyLion.
“Jon’s impressive track record at Pinterest and Google showcases his ability to drive massive growth and innovation. His expertise will be crucial as we empower our users to make their best financial decisions and expand our market presence.
“We’re confident Jon will take our revenue and sales strategies to new heights as we build the first digital consumer finance ecosystem.”
Founded in 2013 and headquartered in New York, MoneyLion operates a consumer finance super-app with features to save, borrow, spend and invest; and an embedded finance platform for enterprise businesses.
