Maybank Family & Friends Card offers one of the most flexible and rewarding cashback programmes in the market, with 8% cashback across ten lifestyle categories and regional spend in Malaysia and Indonesia. Designed around evolving consumer habits, the card is an ideal companion for customers who value experiences, travel, and time with loved ones.
As a leader in retail banking innovation, Maybank Singapore has relaunched its flagship cashback product to offer even greater flexibility, transparency, and digital convenience. The refreshed Maybank Family & Friends Card reinforces Maybank’s customer-first approach, delivering unmatched cashback rewards across everyday categories and a seamless digital experience that positions it among the best cashback credit cards in Singapore.
Maybank’s Family & Friends card
The Maybank Family & Friends Card gives 8% cashback on five customisable lifestyle categories from a list of ten. Cardmembers automatically receive 8% cashback with a minimum monthly spend of SGD 800 ($616), and enjoy the same rate on eligible transactions in Malaysian Ringgit and Indonesian Rupiah — perfect for frequent travellers within the region. With a monthly cashback cap of SGD 25 per category, users can earn up to SGD 150 in cashback monthly, plus unlimited 0.3% cashback on all other spend.
Whether it’s a weekend meal, grocery run, or a short getaway, the Maybank Family & Friends Card rewards the everyday moments that matter. Its flexibility ensures that every lifestyle choice, from dining to digital shopping, comes with meaningful returns.
Enhancing Relevance Through Product Innovation
In October 2024, Maybank relaunched its cashback programme for the Maybank Family & Friends Card to better align with evolving consumer trends and preferences. The Online Shopping category was expanded beyond fashion to include major e-commerce platforms such as Shopee, Lazada, and Taobao. The Dining & Food Delivery category now includes fast-food and quick-service eateries, while Transport was enhanced to cover electric vehicle (EV) charging. In response to increasing regional travel, the MYR Spend category was broadened to include IDR transactions, catering to Singaporeans travelling to Malaysia and Indonesia.
With its generous cashback on travel-related spend and everyday lifestyle categories, the Maybank Family & Friends Card is a great companion for customers who enjoy leisure, shopping, and short getaways.
A Smarter Digital Experience
Complementing the card’s features is the relaunched TREATS SG app, which enables customers to track spending and cashback earnings easily, with real-time transparency and insights. The app displays computations for both current and previous months, helping users manage their finances more effectively.
“The Maybank Family & Friends Card has always been about rewarding our customers for the way they actually live, whether it’s a favourite weekend meal, online shopping sprees or short getaways across the Causeway. With this enhanced cashback programme and the refreshed TREATS SG app, we’ve made it even easier for them to enjoy more value and convenience in every moment that matters,” said Tessa Er, Head of Cards and Personal Loans, Maybank Singapore.
The relaunch has led to a 29% increase in new card sign-ups, as more value-seekers recognise the Maybank Family & Friends Card as a market leader in cashback rewards. Moving forward, Maybank will continue to monitor consumer trends and customer feedback to ensure the card remains relevant and competitive. The bank is committed to maintaining the Maybank Family & Friends Card as one of the best cashback options available, delivering exceptional value and personalised financial solutions.
Recognition and Regional Strength
For these achievements, Maybank has received the Credit Card of the Year – ‘Cashback Award’ and ‘Highly Acclaimed for Credit Card of the Year – Travel’ at The Digital Banker’s Global Retail Innovation Awards 2025.
Institutional Profile
As Southeast Asia’s fourth-largest bank by assets, Maybank serves millions of customers through more than 2,600 branches across 18 countries. With total assets of approximately S$91.1 billion and a workforce of over 2,300 employees in Singapore, the bank remains committed to delivering personalised, customer-centric financial solutions for every stage of life.
