The leading Swiss wealth management group Julius Baer launches a new image campaign, targeting high net worth (HNWI) and ultra-high net worth individuals (UHNWI) in its key markets around the world. With its tagline ‘How we invest today is how we live tomorrow’, the campaign shows how Julius Baer inspires its clients to make the best of the opportunities at hand. It acts as a door opener for its broad wealth management competences across wealth planning, investing, and financing.
Zurich, 6 February 2023 – The aim of the campaign is to generate brand visibility and awareness in Julius Baer’s key markets, providing the frame to all promotional activities that shape the perception of the Group as a personal, forward-thinking, and trusted wealth manager.
Through a modular, multimedia approach the campaign explicitly targets HNWI and UHNWI globally. In addition to generating visibility and awareness, it aims to convey the Group’s attitude and showcase how Julius Baer’s purpose of creating value beyond wealth is translated in its service to clients.
The campaign will air on selected premium and financial channels throughout 2023. In addition, local digital media will ensure targeted all-year visibility. A very selective out-of-home presence will complement the media mix. All campaign assets act as teasers for Julius Baer’s core competences in wealth planning, investing, and financing.
Larissa Alghisi Rubner, Chief Communications Officer at Julius Baer, said: “The campaign ‘How we invest today is how we live tomorrow’ captures a positive and very human sentiment: everyone is an investor in a better future. And our role as a wealth manager is to inspire our clients to act today, in a way that allows them to create their future and achieve what matters most to them. This spirit resonates across cultures and generations, and we will transport the same attitude across channels and brand communication activities.”
The campaign was designed and produced with the support of ‘Zum goldenen Hirschen’, one of the leading independent agencies in Germany, Austria, and Switzerland.
For more information on Julius Baer’s image campaign: Julius Baer | Image Campaign
About Julius Baer
Julius Baer is the leading Swiss wealth management group and a premium brand in this global sector, with a focus on servicing and advising sophisticated private clients. In all we do, we are inspired by our purpose: creating value beyond wealth. At the end of 2022, assets under management amounted to CHF 424 billion. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank with origins dating back to 1890, is the principal operating company of Julius Baer Group Ltd., whose shares are listed on the SIX Swiss Exchange (ticker symbol: BAER) and are included in the Swiss Leader Index (SLI), comprising the 30 largest and most liquid Swiss stocks.
Julius Baer is present in over 25 countries and around 60 locations. Headquartered in Zurich, we have offices in key locations including Bangkok, Dubai, Dublin, Frankfurt, Geneva, Hong Kong, London, Luxembourg, Madrid, Mexico City, Milan, Monaco, Mumbai, Santiago de Chile, São Paulo, Shanghai, Singapore, Tel Aviv and Tokyo. Our client-centric approach, our objective advice based on the Julius Baer open product platform, our solid financial base and our entrepreneurial management culture make us the international reference in wealth management. For more information visit our website at www.juliusbaer.com
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