Jeff Banks is co-founder and CEO of Blue Train Marketing. Since its launch in 2014, the multi-award-winning agency has stayed focused on its core purpose of accelerating success for innovators and established players across the payment ecosystem.
Under Jeff’s leadership, Blue Train has grown rapidly to serve clients spanning the US, Europe and APAC. The agency has earned a series of award nominations including winning Marketing Campaign of the Year and Best Professional Service Organisation Supporting Fintech at the Pay360 Awards and has been shortlisted for Best Marketing Partner at the British Bank Awards 2023.
Blue Train has been a media partner of Money20/20 for the past three years including leading the marketing of its global Round the World Race with fintech leaders including Starling Bank, Banking Circle, Meniga and Thredd.
Blue Train is also the marketing partner for leading industry bodies including The Payments Association, Payments Innovation Forum (PIF) and Vendorcom.
Previously, Jeff held the role of International Marketing Director for First Data (Fiserv) and was responsible for marketing and communications for 12 merger and acquisition projects globally. These included setting up a JV with ICICI Bank in India, acquiring the CashCard network in Australia and numerous acquisitions across Europe. Jeff also devised and managed the marketing plan to roll-out the ground-breaking Clover POS system into the European market.
In 2022, Jeff was appointed as a Judge for the PayTech Awards. Jeff’s professional qualifications include the highest Post Graduate Diploma from the Chartered Institute of Marketing (CIM), a Post Graduate Diploma in Communication Management from Kingston University and Diploma with Merit in Periodical Journalism from the National Council for the Training of Journalists (NCTJ).