Insurtech Sure Teams Up with CU Financial Group to Launch Digital Insurance Solution

Sure has announced a partnership with CU Financial Group, LLC to launch SimpleQuote, a digital insurance solution enabling credit unions to offer their members seamless access to insurance.

CUFG is a credit union service organization whose mission is to offer insurance products to credit union members at “competitive rates.”

Built on Sure’s digital insurance technology rails, SimpleQuote enables CUFG to offer its network of credit unions the ability to “extend insurance to their members through the first fully digital insurance experience ever available to them.”

Starting first with auto insurance, SimpleQuote removes barriers for credit union members while “enhancing their overall customer experience.”

While credit unions have been much slower than the rest of the banking world to adapt to digital, the Covid-19 pandemic “accelerated this process for many credit unions.”

As Sure has experienced with all of its partners, once consumers begin to transact with “insurance digitally, they report feeling highly satisfied.”

Credit unions have seen similar sentiments among their members, as many of them became “accustomed to digital experiences once they could no longer visit a physical branch.”

These customers are not going backwards to the “analog world” of the past, and with SimpleQuote, CUFG is claiming it is leading the way as credit unions “embrace this shift and innovate accordingly.”

Wayne Slavin, co-founder and CEO of Sure said:

“The pandemic accelerated the shift to digital financial services that companies had long neglected, and credit unions are some of the last holdouts to adapt to changing consumer preferences for digital. The first mover advantage is real, and CUFG is helping to lead credit unions into the future of digital insurance with SimpleQuote.”

By expanding services directly to credit union members, CUFG is eliminating the need for them to “seek options elsewhere.”

With Sure’s distribution tech and network of carriers combined with CUFG’s platform and base of credit unions, SimpleQuote creates a digital insurance experience that is supporting the “next wave” of digital insurance innovation for credit unions.

Christian Marrder, Vice President of Sales and Operations at CUFG said:

“Our ultimate goal at CUFG is to empower members to purchase insurance directly at their credit union, eliminating a fragmented process. Sure and Toggle are enabling us to change the way insurance is distributed – digitally and at the exact moment of need.”

Sure is the global insurance technology firm that “unlocks the potential of digital insurance.”

Global brands and insurance carriers build and launch embedded insurance products on Sure’s SaaS infrastructure to distribute, service, and scale digital insurance.

Sure’s insurance expertise combined with its tech increases revenue streams and accelerates market growth.

Since 2004, CU Financial Group has been a partner for credit unions, connecting them with insurance carriers.

By leveraging the strength of their credit union network, they aim to negotiate competitive insurance rates for credit union members.