HSBC Singapore’s newest integrated Wealth Centre at The Star Vista, has opened its doors to serve the bank’s customers in western Singapore. Tailored to provide bespoke advisory services in the convenience of a retail hub, the new wealth centre will enhance access to personalised wealth management services for affluent customers while supporting local communities, reinforcing the bank’s commitment to Singapore’s long-term growth.
The newly launched wealth centre is the second of three dedicated wealth centres planned by 2025, a central part of HSBC’s multi-year transformation journey, which includes a five-fold investment increase towards enhancing its physical network across Singapore. This investment supports HSBC’s ambition to be the leading wealth manager for Singapore’s growing affluent population, who increasingly expect bespoke service and solutions across the wealth continuum.
Located on the second floor of The Star Vista Mall – a key location in the West Region of Singapore with high visibility and footfall – the new wealth centre is designed to provide personalised service and a premium banking experience, delivered through curated spaces like the Premier lounge, enclosed teller rooms, and a selection of private rooms that facilitate quality conversations with relationship managers in confidence.
“These investments are part of HSBC’s broader ambition to be the leading wealth manager in Asia, supporting Singapore’s position as a key international wealth hub by improving the accessibility and quality of wealth advisory services for its growing affluent population,” said Ashmita Acharya, Head of International Wealth and Premier Banking, Singapore.
“Our wealth centres are designed to facilitate meaningful wealth conversations with our customers in Singapore, and integrating community elements on our premises further underscores our confidence in the market’s continued growth potential.”
The wealth centre will offer accessibility features such as hearing loops for differently abled customers and will be fully wheelchair accessible, including within the enclosed teller rooms. This is also HSBC’s second wealth centre to be Green Mark Gold Plus certified by the Building and Construction Authority (BCA), supporting the bank’s sustainability commitments.
