TDB: What was the thinking behind the launch of the new B2B2C Developer Portal by Chubb Studio?
Gabriel Lazaro, Senior Vice President, Head of Digital for Overseas General Insurance, Chubb: Chubb Studio is our digital insurance integration platform that has powered our B2B2C distribution partnerships with leading companies since its debut in 2020. Our tech capabilities and end-to-end approach get us in the door and at the table with prospective partners, but we’ve learned that it’s the partner experience (PX) that wins the alliance.
API integrations can be a daunting task for developers, and speed-to-market is always a top priority. During hundreds of integrations and collaborations, we listened, learned, adopted, and further enhanced Chubb Studio to expand Chubb Studio’s tech engineering capabilities to make integration easier and faster.
The vision is to provide a market-leading experience for not just our partners’ customers, but also our partners’ technical teams.
TDB: How will this platform address developer needs and facilitate your global network partners?
Gabriel Lazaro: Chubb Studio’s new portal allows developers to explore an extensive portfolio of digital insurance APIs, mobile software development kits (SDKs), and microsites, as well as API documentation and platform architecture with a robust sandbox testing environment.
It significantly streamlines the integration process for developers across several stages of the process, including:
- Onboarding Stage: The portal provides an intuitive partner onboarding experience, with access to dashboards, integration documentation, and other tools.
- Development Stage: It allows developers to explore an extensive portfolio of digital insurance APIs, mobile SDKs, and microsites.
- Implementation Stage: Developers can use the portal to build new digital insurance campaigns and test their applications against a partner’s live APIs, in real-time.
TDB: What impact will this likely have on potential embedded insurance opportunities?
Gabriel Lazaro: Our partners’ technology teams move fast and need centralized access to insurance propositions across verticals, products, and geographies, along with comprehensive documentation on lifecycle APIs. This expanded access will help companies to discover customizable solutions that meet their customers’ insurance protection needs, with a CX and PX that exceeds expectations.
The new portal delivers solutions aligned with customer needs based on different industry sectors, such as banks, FinTechs, e-commerce, gig and the sharing economy, luxury, telcos, payments, travel, and utilities, with APIs spanning the full insurance lifecycle from discovery to pricing to sale and claims.
TDB: What can we come to expect from Chubb Studio in 2024 and beyond?
Gabriel Lazaro: Our approach to B2B2C partnerships is built on a combination of art, science, and technology with a deep understanding of CX and PX needs and expectations. We are accelerating innovation by evaluating emerging concepts and technology, utilizing data, analytics, AI, and machine learning to determine how it benefits customers and helps scale our business.
Chubb has expanded its digital distribution network to about 200 B2B2C partners globally with over 25 million policies in force derived through these digital partnerships. We have seen strong interest in Asia and Latin America and are growing quickly in Europe and North America.
Chubb continues to invest in and expand the technological capabilities of its partnership integration platform, to provide a market-leading experience for customers as well as its partners and their technical teams.

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