Singapore — Citi Commercial Bank (CCB) Asia Pacific kicks off the second season of its ‘Makers’ video series, bringing to life the stories of visionary business leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia, and Singapore.
On the back ofa successful first season of the‘Makers’video series in 2022 featuring clients in India, a total of 17 CCB clients will be featured as part of the second season which will be gradually released from now to April 2024. The new series begins with stories from Hong Kong, India, Malaysia, and Singapore, where homegrown business leaders narrate the stories behind their illustrious journeys, including expanding their businesses by successfully capturing opportunities for growth.
From a close to 90-year jewelry brand that flourished from one goldsmith shop to nearly 1,000 stores covering Greater China; to a bioenergy business with a passion for ESG that started with no working capital and then went on to establish factories in Indonesia and China; to an ecommerce- led business which expanded from Singapore to other parts of Asia and now sees around 500,000 to 750,000 orders a day, the new season shines a spotlight on well-known companies from diverse industries.
The second season of the‘Makers’ video series that has now been launched includes:
| Market | Company |
| Hong Kong | Chow Sand Sand |
| Hong Kong | Esprit |
| Hong Kong | Luen Thai |
| Hong Kong | TriDIe Faith EnPineerinP |
| India | CARS 24 |
| Malaysia | Aerodyne Group |
| Singapore | Apeiron |
| Singapore | Ninia Van |
| Singapore | ShopBack |
Gunjan Kalra, Head, Asia North and Australia, and Asia South, Citi Commercial Bank, said, “We are extremely proud of the‘Makers’ video series and the strong partnership we have with our clients as we help them pursue their ambitions. The mid-market space is growing at an unprecedented pace globally and in Asia Pacific, driven by a strong spirit of entrepreneurship and a vibrant ecosystem that fosters startups. We understand this and we are actively using Citi’s global network of 95 markets to make it easy for our clients to expand their businesses across borders.”
“With Citi Commercial Bank’s global industry coverage model, we are also supporting specific client needs across different industry groups by offering industry specific knowledge and expertise rooted in a deep understanding of broader trends and how they might impact our clients’ businesses,” Gunjan added.
Launched at the end of 2022, CCB’s Industry Coverage model provides banker expertise across a number of segments including Business and Professional Services; Consumer & Retail; Digital, Technology & Communications; Healthcare, and Industrials.
CCB serves clients in 11 markets in the Asia Pacific region including Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. By leveraging Citi’s global network, clients are actively accessing our services across cash management, trade, and financial lending to address growth challenges and opportunities.
About Citi:
Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in nearly 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.
