CIMB Bank elevates banking to next level with ‘Fun Banking’ experience as it celebrates its 1st Anniversary at CIMB Plaza

19 JUNE 2023, SINGAPORE: At its first year anniversary of CIMB Plaza inauguration in June 2023, CIMB Singapore solidifies its footprint in the heart of the Central Business District with the launch of CIMB Bank Express.

CIMB Bank Express is located at a prominent space on the ground floor mall of CIMB Plaza, an extension of the bank’s branch on level three.

Victor Lee Meng Teck, CEO of CIMB Singapore, said: “We want to bring a new and immersive banking experience to all like never before. As part of digitalising the banking experience, we want to make banking not just convenient but also fun and enjoyable.”

Complementing the omni-channel experience which customers are currently enjoying through its branch, online and mobile banking channels, CIMB Bank Express emphasises on creating an engaging and immersive experience with the use of chat bots, anamorphic displays and interactive table-top screens to support self-service banking, products demonstration and account application. Customers and non-customers can also try their hands at exciting games, with prizes to be won.

“As a challenger bank pivoting our digital transformation initiatives to meet changing consumer needs, CIMB Bank Express will serve as a key platform for us to test and learn from these initiatives, supporting CIMB’s ambitious growth agenda in the country. We endeavour to bring value to our customers and continue raising the bar for banking experience,” added Mr. Lee.

“During the recent soft launch, we are pleased to hear encouraging feedback on the design and user experience at CIMB Bank Express. Moving forward, we will continue to enhance the customer experience through added interactive components making it fun and simple to learn more about our products and services,” said Ms. Merlyn Tsai, Head of Consumer Banking & Digital at CIMB Singapore.

To celebrate the launch of CIMB Bank Express and CIMB Plaza’s first anniversary, the bank is hosting a 5-day on-ground event from 19 June to 23 June at CIMB Plaza. Public will be offered a complimentary cup of coffee* from Tanamera after leaving a review of their experience at CIMB Bank Express. They can also receive a packet of popcorn* when they follow CIMB Singapore on its Facebook and Instagram pages, and stand a chance to win shopping vouchers by participating in its contest on social media.

Dates: 19 June to 23 June
Time: 11:30am – 2:30pm
Location: CIMB Plaza ground level, opposite CIMB Bank Express

About CIMB
CIMB is one of ASEAN’s leading banking groups and Malaysia’s second largest financial services provider, by assets. It is also a world leader in Islamic Finance. The Group is headquartered in Kuala Lumpur and offers consumer banking, commercial banking, wholesale banking, transaction banking, Islamic banking and asset management products and services. Present in all 10 ASEAN nations (Malaysia, Indonesia, Singapore, Thailand, Cambodia, Brunei, Vietnam, Myanmar, Laos and the Philippines), the Group also has market presence in China, Hong Kong, India, South Korea, the US and UK. It is the fifth largest banking group by assets in ASEAN and, as at 31 March 2023, had around 33,000 staff and over 20 million customers.

Located in ASEAN’s global financial gateway, Singapore is one of our most important markets with approximately 1,000 employees serving over 350,000 customers. CIMB Singapore services include:

● Banking products and services
● Treasury products and services
● Investment banking
● Research coverage
● Asset management

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