Backbase announces a strategic partnership with VASS, a digital transformation consultancy with deep financial services expertise. The collaboration will accelerate digital modernization for banks across Spain and Latin America, with a specific focus on Wealth and Business Banking segments, where digital underinvestment has created significant growth opportunities.
The partnership addresses a critical challenge facing banks today: legacy infrastructure that prevents them from capturing revenue in high-value segments. While Retail Banking has seen massive digital investment, Wealth and Business Banking remain underserved. Banks struggle with fragmented systems, manual processes, and disconnected customer experiences that limit growth and drive up costs.
VASS brings proven delivery capabilities, deep domain knowledge, and strong client relationships across Spain and Latin America. Backbase delivers the AI-powered banking technology that unifies servicing and personalized customer journeys into an integrated suite. Together, they provide banks with a solution that accelerates time-to-market, reduces complexity, and enables growth at scale.
“Leveraging Backbase’s technology and our deep expertise in core modernization, we help banks move faster toward a composable banking model, eliminating legacy constraints. Together, we deliver acquisition and origination solutions at speed, reinforcing our role as a strategic partner focused on real, measurable growth” said Chus Pastor, Global Head of Alliances at VASS.
Solving real problems for ambitious banks and financial institutions
By combining Backbase’s composable, AI-powered platform with VASS’s implementation expertise, banks can modernize progressively without disrupting existing operations. The solution supports rapid deployment of new products, intelligent automation of manual processes, and personalized experiences that deepen customer relationships.
The partnership targets specific operational challenges:
- Time-to-market bottlenecks caused by aging infrastructure and technical debt
- Customer experience gaps that create vulnerability to digital competitors
- Operational inefficiencies that drain resources and limit innovation capacity
- Integration complexity that slows deployment and increases risk
“Wealth and Business Banking represent the next frontier for digital transformation in financial services. Banks that move now will capture market share. Banks that wait will lose ground to more agile competitors. Our partnership with VASS ensures institutions across Spain and Latin America have access to both the technology and the talent they need to get ahead and win” said Robert Mihaljek, Regional VP for Southern & Eastern Europe at Backbase.
A collaboration focused on growth and transformation
The partnership delivers immediate, tangible value:
- Faster implementation cycles of the Backbase platform through proven methodologies and reusable components
- Reduced total cost of ownership by eliminating point solutions and integration work
- AI-powered personalization that drives cross-sell, upsell, and customer lifetime value
- Progressive modernization that minimizes disruption while maximizing business impact
Both organizations are committed to long-term partnership evolution, including co-developed AI capabilities, market-specific solution blueprints, and joint customer success programs. Banks across Spain and Latin America can engage through either Backbase or VASS to explore opportunities and implementation roadmaps.
