AFFIN BANK’s President & Group CEO steer the Group to greater heights with a three-pronged approach

Since taking the helm of AFFIN BANK as its President and Group Chief Executive Officer in 2020, Datuk Wan Razly Abdullah has had to navigate big changes: a once-in-a-lifetime pandemic and a complete transformation in the way people bank and transact. He has stepped up to the plate impressively and ensured Affin’s positioning as a leading bank in Malaysia.

AFFIN BANK had a strong 2022. Revenues for the full year were RM3.3 billion, roughly 47% higher than the RM2.2 billion recorded in 2021, while net profits before tax closes to double year on year to RM1.4 billion.

The Bank also posted strong financial ratios, with net return on average shareholders’ fund rising to 11.49%, and the net return on average assets is growing to 1.4%, with drops in the cost-to-income ratio and gross impaired loan ratio.

Credit for that stellar performance goes to AFFIN BANK’s, President & Group CEO, Datuk Wan Razly Abdullah, who took the helm of the Malaysian bank in April 2020 with his first task being to steer the Bank carefully through the COVID-19 pandemic. This meant Datuk Wan Razly Abdullah had to prioritise multiple goals simultaneously, including restructuring the Bank’s balance sheet and shifting the focus from fixed deposits to current and savings accounts, as well as amplifying AFFIN’s digital initiatives and finding ways to stay ahead of the competition.

As a forward-thinking President & Group CEO, Datuk Wan Razly Abdullah has prioritised three key areas: ‘Unrivalled Customer Service, Digital Leadership, and Responsible Banking with Impact’.

CUSTOMER IS KING

The Bank does that successfully through its newly launched mobile app called AFFIN Always and Mobile Financial Centres, as well as the support from its other entities which include Affin Islamic Bank Berhad, Affin Hwang Investment Bank Berhad and Affin Moneybrokers Sdn Bhd, and associated insurance companies, making it a one-stop centre for clients’ myriad of financial needs.

DIGITAL PROWESS

AFFIN is a leader in technological advancements, having embraced innovation and digital transformation to enhance its capabilities and efficiency and to offer the best to its clients. That has involved rolling out features like digital payroll, digital imaging systems, robo-advisory, e-investment options, corporate internet banking systems, and mortgage loan pricing automation.

One offering stands out for being one of its kind in Malaysia: the Automated Safe Deposit Locker (ASDL), launched in December 2022 and which received the Highly Acclaimed Award for Best Technology Implementation by a Retail Bank in the Digital Banker’s Global Retail Banking Innovation Awards for 2023.

The self-service robotic system, which AFFIN has available in two of its 120 branches, is a revolutionary smart safety storage system that combines the latest and most advanced automated technology with enhanced multi-tiered security verification systems.

Verification is possible through contactless RFID access cards, biometric fingerprint identification, and PIN password and locker keys. This is complemented by the fully automated security that puts all safe deposit lockers in a highly secured modular vault that is monitored by robotic systems.

A key perk: the ASDL is convenient and accessible as the lockers can be accessed for longer operating hours, including during the weekends and public holidays.

RESPONSIBLE BANKING

AFFIN’s third objective, ‘Responsible Banking with Impact,’ stands as a testament to the unwavering commitment of President and Group CEO, Datuk Wan Razly Abdullah to focus on Environmental, Social, and Governance (ESG) responsibilities. With profound dedication, Datuk Wan Razly Abdullah is seamlessly weaving sustainable practices into the fabric of AFFIN’s operations. His leadership extends beyond the boardroom, as he actively champions initiatives that not only enhance the Bank’s ESG performance but also make a positive and meaningful impact on the community.

Major focus areas include renewable energy pivot, staff volunteering, corporate social responsibility initiatives donations, planting of trees, staff up[1]skilling, and sustainable financing.

Datuk Wan Razly Abdullah’s visionary leadership has not only transformed AFFIN Group into a modern and progressive bank but has also significantly contributed to the broader sustainability initiatives within the financial landscape in Malaysia and more broadly in South East Asia.

These tireless efforts have catapulted AFFIN Group to the pinnacle of the banking industry, earning the Group’s recognition from Brand Finance, as one of the top three fastest-growing Malaysian brands in 2022. Additionally, Datuk Wan Razly Abdullah’s exceptional leadership has earned him the prestigious title of ‘CEO of the Year in Malaysia’ from The Digital Banker. This accolade serves as a resounding testament to his steadfast dedication to professional excellence, his visionary guidance in propelling innovation, and his unwavering commitment to sustainability and further solidifying AFFIN’s position as a trailblazer in the financial landscape.

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