As one of the world’s most powerful solutions in the financial services industry, additiv’s API-first cloud platform, together with the global ecosystem of regulated financial services providers, opens up new opportunities not only for banks, insurance companies, asset managers and IFAs, but also consumer brands to offer their own as well as third-party financial solutions quickly and flexibly through existing and new customer channels.
Solving clients’ pain points
additiv found that financial institutions were facing a plethora of challenges that led to lower customer satisfaction, increased cost, and reduced profitability – which led to the launch of addWealth in 2017 – with the objective of transforming the financial services industry.
additiv created a platform that empowers advisors and portfolio managers with an enhanced and seamless digital advisory experience. Its pioneering digital solution has successfully bridged the gap between advisors and their clients, allowing for more informed financial decision-making and deeper client advisor engagement.
For rolling out an innovative wealth management proposition, additiv received the Best Client Advisory Solutions Platform by a Vendor award at the Global BankTech Awards 2024, hosted by The Digital Banker.
With a commitment to remain agile and adaptive in an ever-evolving market, additiv’s objective towards launching addWealth was to cater to the growing demands of institutional clients and end-consumers. The platform was then designed to enhance advisor and customer experience and streamline processes.
By seamlessly integrating best-in-class technology, regulated third-party financial services, legal and operational frameworks, addWealth enables financial institutions to deliver value propositions in wealth management such as goal-oriented investments, retirement, and pension planning, personalised discretionary portfolio management and investment advisory solutions.
Clients can seamlessly manage the full wealth management lifecycle on a single platform – from prospecting and onboarding to financial planning, portfolio and risk management, and ongoing client servicing. Pre-integrated regulated service providers allow clients to combine their own services with those of regulated service providers which are fully integrated into the platform. This allows for a fast time-to-market and rich, ever-expanding offerings.
For financial institutions that prefer a hybrid approach, additiv’s platform can equip advisors and portfolio managers with an extensive array of service and productivity tools, enhancing personal relationship and advice through all channels. This results in an outstanding client experience as financial institutions can provide their end-clients with intuitive tools for managing their highly personalised investment portfolios, either independently or alongside their advisors.
By offering a 360-degree view of all the information, additiv is redefining how customers interact with their managed portfolios, while also helping them make informed decisions. The platform itself is highly customisable to client needs, while additiv works on making it possible for institutions to offer their clients a real-time and comprehensive outlook on their investment portfolios.




