A revamp of the private banking mobile app reaps results for Bank of Singapore

Bank of Singapore, the private banking arm of the OCBC Group, the second largest banking group in Southeast Asia, has left no stone unturned in meeting the expectations of its next-generation private banking customers.

This has been evident in the overhaul of its mobile app which the bank undertook in 2023 with the aim of streamlining its digital services and providing an enhanced customer experience.

For this, Bank of Singapore ended up as the winner in not one, but two categories at the Digital CX Awards 2024 – picking up the Outstanding Digital CX – Mobile Banking (Private Banking), and the Best Private Bank for Digital CX in South-East Asia awards at the gala night held in Singapore.

Designing an Award-Winning App

Last year, Bank of Singapore kickstarted a complete redesign of the mobile app for its private banking customers globally. With a brand-new design, the bank aims to put its customers and services at the front and centre.

Its key differentiating factors include a design that brings forth simplicity and streamlined digital services with different modes such as quick view, track, trade, read articles, shortcuts, light and dark mode and hyper-personalised views and content – making it easier than ever to get things done 24/7.

The design encourages call-to-action by providing actionable insights that drive private banking clients to make better and faster decisions.

It has been designed to offer clients with a pre and post-login experience that entices, educates and engages both prospects and customers with personalised views and content.

Additionally, the redesign makes it an all-in-one app. Bank of Singapore offers all capabilities from authentication to advice and execution all in a single app that has been designed for the future.

What is particularly noteworthy, is that the app has been built internally by the Bank of Singapore’s client experience, product and technology teams.

The client feedback for the changes has also been extremely positive, with 96% of the bank’s clients rating the website and the app as ‘excellent’ or ‘good’.

About Bank of Singapore

Bank of Singapore is the dedicated private banking subsidiary of OCBC. Backed by OCBC’s strong credit ratings of Aa1 by Moody’s and AA- by both Fitch and S&P, it offers a unique value proposition as a safe Singapore-registered private bank.

Its open-architecture product platform backed by strong research capabilities provides clients with first-class private banking and bespoke wealth planning solutions. It is also able to leverage OCBC’s capabilities to extend its clients a broad array of services across the OCBC’s regional and international network.

Bank of Singapore serves high net-worth individuals and wealthy families in its key markets of Asia, Greater China, the Indian subcontinent and other international markets.

Headquartered in Singapore, Bank of Singapore has branches in Hong Kong and DIFC (Regulated by the DFSA), with a representative office in Manila. In Europe, the bank serves clients through BOS Wealth Management Europe Société Anonyme (S.A.) which is headquartered in Luxembourg and has a London office. In Malaysia, it serves its clients through BOS Wealth Management Malaysia Berhad. Its strong performance has won it numerous industry recognitions.

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